Training - Crisis communication

CTCPA PEDAGOGY

LEARNING OBJECTIVES

• Set up a crisis management system
• Recruit and train the crisis unit's actors
• Establish a communication strategy to deal with the media crisis
• Integrate social networks into your monitoring and communication strategy
• Develop your personal ability to communicate effectively in a crisis situation

TEACHING METHODS

• Theoretical and practical contributions on the agri-food crisis
• From a scenario based on a real problem, the trainees form a crisis communication unit in contact with journalists
• Evaluation of the course by the trainees
• Evaluation of the trainees' knowledge by questionnaire
• Provision of documentation and training materials
• Issuance of a certificate of training